SingFest 2010

After one year's absence, SingFest is back again with a vengeance this year. Midas Promotions announced on Friday that the third edition of the popular music festival SingFest will be staged from 3rd to 5th August this year, once again at Fort Canning Park.

If you check your calendar, you will realise that the dates fall on weekdays (Tuesday to Thursday) instead of the more traditional weekend slot. This is because Fuji Rock and Summersonic (in Japan) are being held one week apart (Fuji Rock from 30th July to 1st August; Summersonic from 7th to 8th August), so by staging SingFest in mid-week, they can tap into artists from both festivals.

The full lineup for the three days have not been revealed yet, and artists are still being added at this point. Here's what we have so far:

3rd August (Tuesday)

- Katy Perry

- Wonder Girls

- Orianthi

4th August (Wednesday)

* Not announced yet, but there should be Kanye West and Diane Birch

5th August (Thursday)

- Smashing Pumpkins

- 30 Seconds To Mars

- Ian Brown

You should also know by now that Slash will also be performing at Fort Canning Park on 2nd August, so it's four straight days of music!

Tickets for SingFest are on sale at SISTIC already. Currently, there is only one price category - $175 for a one-day pass. OCBC Debit and Credit card holders will enjoy 10% discount.

No word yet on whether there will be multiple day passes available. But going by the past two SingFests, there should be multi-day passes offered. Whatever it is, Midas better finalise the details soon, as there are only 37 days left to sell tickets.

I foresee that people will hold off buying tickets until they know the full lineup, or at least the lineup for the second day. And if the second day is as good as the first and third day, they might want to buy a 3-day pass. So the price for the multi-day pass better be good too. But I think the 3-day pass will probably hover around the $450 mark. Which is still quite a hefty investment.

As for the calibre of the acts, I'm excited about Katy Perry, Orianthi, Smashing Pumpkins and Diane Birch. Too bad they're all on different days.

And for the additional acts yet be announced, looking at the lineup for Fuji Rock and Summersonic, my wishlist would be:

- Them Crooked Vultures

- Jay-Z

- Stevie Wonder

- Taylor Swift

Let's see what more tricks Midas has up its sleeve!